Experience
Where I've worked and what I've done.
AMA West Michigan
Board Member (at-large)
May 2026 – PresentRED66 Marketing
Paid Ads Specialist
Mar 2026 – Present- → Collaborating with the Paid Ads Manager and Account Managers to build and implement paid campaigns and ad assets across Google Ads and social platforms (Facebook, Instagram, LinkedIn).
- → Consistently monitoring and optimizing campaigns, including keyword research, audience targeting, ad copy, and landing page alignment to improve ROI, CTR, and CPC.
- → Executing tests and analyzing performance data, documenting changes and insights in GA4 and internal systems.
- → Creating and delivering monthly performance reports for internal review, highlighting wins, trends, and opportunities.
- → Using project management tools to manage tasks, collaborate with team members, and accurately track time across client and internal work.
- → Remaining current on paid search and paid social best practices, contributing new ideas to enhance campaigns and support broader digital marketing and SEO strategies.
Leverage Marketing
Account Coordinator
May 2025 – Dec 2025- → Managed $24,000+ in monthly ad spend across multiple small business clients.
- → Assisted in the planning & building of client websites.
- → Crafted monthly content for clients including social media posts, blogs, etc.
- → Crafted email marketing campaigns for clients.
- → Participated in new client intake and branding sessions.
Grand Valley Lanthorn
Multimedia Editor
Apr 2023 – Dec 2025- → Produced high-quality graphic designs for Instagram, TikTok, and other social media platforms.
- → Edited and produced video content for social media distribution.
- → Developed promotional material in collaboration with the Lanthorn Business team.
Staff Writer & Columnist
Aug 2021 – Dec 2025- → Wrote weekly articles for the Arts & Entertainment section.
- → Authored columns and opinion pieces covering music, culture, and sports.
Townsquare Media
Freelance Content Writer – Loudwire.com
Jul 2022 – Jan 2024- → Authored press releases for new tours, events, etc.
- → Wrote engaging blogs aligned with Loudwire's niche and audience.
Digital Media Intern – Loudwire.com
Apr 2022 – Jun 2022- → Trained in using WordPress backend for web updates.
- → Assisted in content planning.
Good Samaritan Ministries
Social Media Intern
May 2024 – Sep 2024- → Created organic social content across Facebook and Instagram
- → Grew engagement through community-focused storytelling
- → Designed graphics using Canva and Adobe Express
Education
BA, Journalism, Broadcasting & Digital Media
Grand Valley State University